Here is a list of the buzzwords that David Cameron used, and the number of times he used them, in his speech to the Conservative Party conference yesterday - which seems to sum up his message rather well (courtesy of Steve Richard's article for the Independent):
 
Change 39
Children 24
Britain 16
Family 12
Proud 11
Election 10
Modern 10
Afghanistan 9
Prime Minister 8
Terrorism 7
Broken 5
Green/greener 4