Citizen journalism and the election

Colin Byrne, CEO of Weber Shandwick has a great blog called Byrne Baby Byrne which you can read here.

He has also written an interesting piece on Citizen Journalism which as it happens, mentions this blog. It fits in with what I wrote in the Political Book of Blogging where I suggested we could witness a real growth in podcasting in the political field, as the technology provides for a simple medium of getting your message to an infinite audience.

At best 1,000 leaflets may get to 1,000 households. 1 podcast can be round the world in seconds once uploaded, and if you have decent mailing lists can be sent to a target audience at minimal cost, and more importantly very quickly.

Those who use the technology won't necesarily be successful politically, but those who don't embrace this sort of technology make failure more likely.

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