Best campaigning material ever?

I was made aware of this great site which provides lots of different campaaign materials, and it got me to thinking. What is the best piece of campaign material that you have ever come across?

In the 97 General Election the Referendum party used the innovative approach to send a video to millions of households through the post. It didn't do them much good mind you, but could be seen as the precursor to how YouTube could impact upon campaigns in the future.

But are blogs, and the internet the best campaign techniques of today? What about the great idea of Boris to give away branded taxi receipt books? A political master stroke surely?

And what about bumper stickers that are used in the US. Why haven't we seen them over here.

What is the best campaign tool you have seen?

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